The Care Bears are bringing more music to digital platforms through a partnership between Cloudco Entertainment and Syntax Creative.
Syntax will help the songs reach listeners around the world. As a result, fans will have easier access to music that once lived mainly inside Care Bears shows and other projects.
Care Bears began in 1982 as greeting-card characters. The brand later expanded into television, films, toys and other products. Along the way, music became part of that world through songs about friendship, empathy and caring for others.
“Our team is thrilled to join forces with Cloudco Entertainment,” Syntax Creative CEO Timothy J. Trudeau said. “We can’t wait to bring the Care Bears’ message of joy and care to both new and nostalgic audiences around the world.”
Care Bears Music Finds a Wider Audience
The deal will make the catalog easier to find on digital music services. In addition, it gives Cloudco another way to reach children and longtime fans.
“The charm of the Care Bears and their heartwarming music have a unique way of striking a chord with people from every walk of life,” Cloudco Entertainment Vice President of Marketing Kristeen Tibbits said.
Tibbits said the partnership will let fans carry the songs wherever they listen. For example, the catalog includes music from Care Bears: Unlock the Music. The animated series features short musical stories set in Care-a-Lot.
Meanwhile, Cloudco Entertainment Vice President of Global Distribution Myles Hobbs said music gives the company another way to grow the franchise.
“Music has the power to elevate our mission of spreading joy and care,” Hobbs said. “Partnering with Syntax Creative is a strategic leap toward engaging our audience in new, dynamic ways.”
For Syntax, the deal adds a well-known entertainment brand to a roster built mostly around independent artists and labels.
For Care Bears, it means fewer songs staying inside episodes. Instead, families can hear them wherever they stream music.
Ultimately, Care Bears: Unlock the Music gives longtime fans and new listeners another way to visit Care-a-Lot.