If you’re one of the several billion people who did not attend this year’s MIDEM conference in Cannes, France—I have some good news. Your non-investment has paid off—because, you can watch some of the workshops online for free! This one in particular is of interest because YouTube can be such an incredible tool if you learn how to leverage it properly. Press play above, and you’re welcome.
YouTube is today the first stop for music consumption and has become the launchpad for many artists and labels. YouTube’s Audience Development Strategist EMEA Marie-Louise Letendre exposes the best practices on how to use YouTube effectively and how it can help you build a loyal and engaged audience.