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YouTube Music and Premium Pass 150 Million

YouTube Music and YouTube Premium have surpassed 150 million subscribers worldwide, giving Google another 25 million members since its previous public milestone.

Alphabet CEO Sundar Pichai disclosed the figure during the company’s third-quarter earnings report. YouTube last reported 125 million Music and Premium subscribers in March 2025.

That represents 20% growth in the combined subscriber count. However, the total includes free trials and members using family plans.

YouTube’s Number Combines Music and Video

The milestone does not represent 150 million standalone YouTube Music subscriptions. Google combines subscribers to YouTube Music Premium with members of the broader YouTube Premium service, which includes ad-free video and access to YouTube Music.

Google also does not disclose how many subscribers belong to each service. As a result, the total should not be compared directly with platforms that report paid music subscriptions under different standards.

Still, the growth matters for artists and rights holders. Subscription revenue forms one side of what YouTube calls its “twin-engine” model, with advertising providing the other.

YouTube reported in October 2025 that it had paid more than $8 billion to the music industry during the preceding 12 months. At the time, the company had 125 million Music and Premium subscribers and more than 2 billion logged-in viewers watching music videos each month.

YouTube Keeps Closing the Subscription Gap

YouTube’s advantage extends beyond a conventional streaming catalog. The platform combines official recordings with music videos, live performances, remixes, covers, podcasts and user-generated content.

That broader ecosystem allows one subscription to serve several purposes. It also makes YouTube difficult to compare neatly with a dedicated audio service.

The latest milestone nevertheless shows that YouTube’s paid business continues to grow alongside its enormous advertising-supported audience. For the music industry, that means subscription revenue is becoming an increasingly important part of a platform once defined primarily by free video.