Syntax Creative has entered a distribution partnership with Turnberry Records, a California-based label working across bluegrass, country and Americana.
Founded by Keith Barnacastle, Turnberry Records was built around a flexible, artist-centered approach intended to help musicians reach broader audiences without limiting their long-term options.
“We work with our artists to develop a vision for their art,” Barnacastle said. “The team at Syntax allows them to be ‘all in’ with every release, which is the perfect complement to our approach.”
The label’s upcoming releases include “Be Good to My Little Baby Girl,” a collaboration between Darren Beachley and Caleb Bailey scheduled for Sept. 29.
Beachley previously performed with Doyle Lawson & Quicksilver, appearing on projects that included the group’s bluegrass gospel material. Bailey and his band, Paine’s Run, have also released bluegrass gospel music through Turnberry, including “Hard Working Preacher Man.”
Syntax Creative CEO Timothy J. Trudeau said Turnberry’s focus on musicianship made the label a natural addition to the company’s roster.
“We’re pleased to add Turnberry to our growing roster of incredible independents,” Trudeau said. “Their commitment to excellent artistry is a welcome addition.”
In addition to releasing music, Turnberry has developed educational material designed to introduce public-school students to the business and craft behind music.
The partnership gives Turnberry access to Syntax Creative’s digital distribution, marketing and release-support infrastructure while allowing the label to maintain its individual approach to artist development.
“Helping artists cultivate a strong following is at the core of what we do,” Syntax Creative marketing coordinator Erin Moorman said. “We’re thrilled to have the privilege to serve Turnberry and their artists in this way.”